Creating a campaign

Click New campaign and pick a template (or let your AI pick it: the panel at the top of that page has examples). There are 27: promotion types (start from scratch, evergreen offer, evergreen sequence that starts on click, launch cart close, 24-hour flash sale, tripwire after opt-in special, webinar replay, daily deal, weekly special, limited spots, birthday or anniversary sale, price increase, abandoned cart win-back) and holidays and events (Small Business Saturday, Black Friday & Cyber Monday, Giving Tuesday, 12 Days of Deals, Last-minute Christmas, Boxing Day, New Year's Eve, New Year, Valentine's Day, Mother's Day, Father's Day, Christmas in July, Back to school / Labor Day, Halloween). Holiday templates come with the next date, a headline and matching colors. Each template links to its Deadline Playbook.

Everything is pre-filled; change what you need on one page:

Name: only you see it.
When does it end? Choose one of:
- Each person gets their own time (evergreen): e.g. 72 hours per person. For automated email sequences and funnels. Under Advanced options you choose when each person's clock starts: the first time they see it, when they first click through, or when your email platform starts it (see "Starting deadlines at sign-up").
- One date for everyone (fixed): launches, Black Friday, holidays, live events.
- Repeats every day or week (recurring): daily deals and weekly specials. The countdown runs to the time you pick, then starts again.
Your offer: the page where people buy, and what happens when time runs out.
How it looks: timer style, colours and the headline shown on your pages.
Your countdown page: the headline and button for the hosted page you share on social media.

Time zones and daylight saving are handled automatically.

Need help? Ask Dash, the AI coach in the bottom corner of every page in the app. Still stuck? Click the help button on this page to send us your question. To report a bug or suggest an idea, use Founders Lab in the app's top menu.