Social media, YouTube and TikTok
Social apps can't show a live ticking timer inside a post. So each campaign has a countdown page: a hosted page with your live countdown and a button to your offer. Share that link everywhere and every platform stays in sync. Open Share it everywhere → Social & video.
- Instagram: put the countdown page in your bio and on story Link stickers. Also add Instagram's own Countdown sticker to stories, set to the same end time.
- TikTok: post the vertical countdown video, with the countdown page in your bio and a pinned comment.
- YouTube: post the vertical video as a Short, or the wide image as a Community post. Countdown page in the description and pinned comment.
- Facebook, X, LinkedIn, Threads: post the countdown GIF with the countdown page link. The link's preview card shows the end date too.
- Pinterest: pin the story or square image, linked to the countdown page.
- Text messages and DMs: send the countdown page link.
Moving countdown clips: ticking countdown videos (MP4) and GIFs in three shapes: vertical for Reels, TikTok, Shorts and Stories; square for Instagram and Facebook feeds; wide for YouTube, X and LinkedIn. Instagram, TikTok and YouTube need the video; X, Facebook, LinkedIn and Threads play the GIF. Once you post, the platform keeps its own copy, so a clip can't keep counting: each clip shows the time left at the moment you post it and ticks for a few seconds. Make a fresh one each time you post. If you're scheduling posts, type the posting time under When will you post? and the clips are made for that moment.
Daily post pack: for "one date for everyone" and repeating campaigns, a list of posts (one a day for the last two weeks, plus 3 hours left and the final hour), each with its own caption ("3 days left!", "Last day!", "Final hour!") and clips made for that moment. Download them, or schedule them in your social media tool for the times shown. Evergreen campaigns don't get a pack, because each person has their own deadline; their clips show the full time and say it starts when they click.
Share images come in three sizes: square (posts), story (Stories, Reels and TikTok covers) and wide (YouTube, X, LinkedIn and blogs). They show the end date rather than a ticking clock, so they stay correct after posting. If you extend a deadline, download fresh images. A ready-to-post caption with the link is there too.
For evergreen campaigns, a person's countdown starts when they first open the countdown page and follows them to your offer page.
Posting your countdown clips automatically
Open Social in the top menu and connect where you post:
- Zapier, Make or Buffer (works for every platform): in Zapier, start a Zap with "Webhooks by Zapier → Catch Hook", paste its address into Social, then add a step that posts the
video_urlandcaptionto Instagram, TikTok, Facebook, LinkedIn, X, Pinterest or Buffer. - YouTube Shorts, Instagram Reels, Facebook Pages and TikTok directly, when they show a Connect button (they say "Coming soon" until each platform approves our app). Instagram needs a professional account linked to a Facebook Page.
Then open a campaign → Share it everywhere → Social & video → Auto-post, tick your accounts and click Schedule posts (or ask your connected AI: "Schedule my holiday sale posts on all my accounts"). Each day's post goes out at its time with a video made for that moment, so the countdown is right. Cancel any post from the Social page.
Need help? Ask Dash, the AI coach in the bottom corner of every page in the app. Still stuck? Click the help button on this page to send us your question. To report a bug or suggest an idea, use Founders Lab in the app's top menu.