Evergreen deadlines: when each person's countdown starts, and managing people

For evergreen campaigns, a person's countdown starts the first time they see it: opening a timer email, clicking a smart link, or visiting the page or countdown page. That's the simplest setup.

For email sequences where the offer appears in a later email, choose Advanced options → "When they first click through". Opening emails then doesn't start anything; the countdown starts the moment they click a link in any of your emails (or visit the page), whatever day or time that is. Until then the email timer shows the full time and the date line says "You get … from your first click". The template "Evergreen sequence: starts on click" and the playbook "Evergreen funnels: the advanced guide" set this up for you.

To start the countdown the moment someone subscribes instead, set Advanced options → "When my email platform starts it", then copy the webhook address from Share it everywhere → Automations into your email platform, form tool, Zapier or Make. It accepts JSON or form data with a field called email , email_address , subscriber.email_address or contact.email . With this setting, people who never signed up see the offer as closed.

Keep the webhook address private. Anyone who has it can start deadlines in that campaign.

Managing people's deadlines

On an evergreen campaign, People lists everyone with a deadline. Search by email, then:

Give 1 more hour / 1 more day: for customer service.
Restart from now: a fresh full countdown.
End it now: closes the offer for that person.
Remove: forgets them; if they come back, they get a fresh deadline.

How people are recognised

For evergreen campaigns, the app recognises each person by their email address (from your email merge tags), then by a browser ID the page script stores, then by IP address as a last resort. That's how the email timer, the smart link, the countdown page and your sales page all show the same deadline for the same person, even when they switch between them.

Need help? Ask Dash, the AI coach in the bottom corner of every page in the app. Still stuck? Click the help button on this page to send us your question. To report a bug or suggest an idea, use Founders Lab in the app's top menu.