FAQ: the big questions (is SureFire Deadlines right for me?)
Straight answers to the questions people ask most before and after joining.
Can't I just ask ChatGPT or Claude to build me a countdown timer?
You can, and you'll get a box that counts down on one web page. But a timer isn't what makes people buy. A deadline does, and a deadline has to be the same everywhere your buyer looks: in their inbox, on your sales page, at checkout, on Instagram, on your live stream. It has to close the offer when time's up, stay fair for each person, and update everywhere when you extend it. That's a system, not a widget. Building and maintaining it yourself is weeks of work. SureFire Deadlines is that system, ready in ten minutes, and your AI can run it for you.
Can I run evergreen deadline funnels, where each subscriber gets their own deadline?
Yes, that's one of the main things it's built for. Each person gets their own real deadline (say 72 hours), and their emails, sales page and checkout all show their time. You choose when each clock starts: the moment they first click a link in any of your emails (whatever day or time that is), the first time they see the offer, or exactly when your email platform says so (at opt-in, webinar registration or an abandoned cart). It can't be reset by clearing cookies or switching devices, and you can see every lead's deadline in your account. The advanced Evergreen Funnels playbook walks you through the whole sequence.
Do you charge by the number of leads or subscribers?
No. Many deadline tools price by how many leads enter your funnels each month, so your bill climbs as your list grows. SureFire Deadlines has no lead limits: run your evergreen funnels for every new subscriber without watching a counter.
I already have a countdown timer plugin. Why switch?
Ask yourself one question: does your plugin tick inside your emails? Most sales in a promo start with an email, and a page plugin can't follow your buyer there, to your checkout, to your social posts or to your live stream. If your plugin shows a different time than your emails, or resets when someone comes back, it's quietly costing you trust and sales. Keep your plugin if you like it, and add SureFire Deadlines everywhere else. You'll see the difference in your first promo.
Isn't urgency a bit pushy? I don't want to hurt my brand.
Fake urgency hurts brands. Real urgency helps buyers decide. The problem with most countdowns is that they're fake: they reset, they lie, and people learn to ignore them. SureFire Deadlines is built for real deadlines: the same for everyone (or fair per person for evergreen), honored when time runs out, and never shown to people who already bought. That's how you build a reputation where your deadlines mean something.
I'm not technical. Will I actually be able to use this?
Yes. Pick a ready-made template (like a holiday sale), set your end date, and click Copy next to the code for your email platform. If you can paste a link into an email, you can do this. Stuck? Ask Dash, the AI setup coach on every page of your account, in plain English, or send us a note from Founders Lab.
What if it doesn't work for me?
Then you don't pay. If you're not happy for any reason, let us know within 30 days of your first purchase using the help button on this page, and we'll refund you.
Are there ready-made templates, or do I need AI to set things up?
There are 27 ready-made templates, plus Deadline Playbooks with the emails and posts written for you, and a "Start here" checklist. You never need AI. Pick one and everything is filled in. Promotion types: Evergreen offer, Launch cart close, Flash sale (24 hours), After-opt-in special, Webinar replay, Daily deal, Weekly special, Limited spots, Price increase, Birthday or anniversary sale, or Start from scratch. Holidays and events, with the date, headline and colors set: Black Friday & Cyber Monday, Small Business Saturday, Giving Tuesday, 12 Days of Deals, Last-minute Christmas, Boxing Day, New Year's Eve, New Year, Valentine's Day, Mother's Day, Father's Day, Christmas in July, Back to school and Halloween. Change anything on one page. AI is an extra for people who want it.
Which email platforms does it work with?
Any platform that can show an image. You get ready-made codes for Kit (ConvertKit), ActiveCampaign, Mailchimp, AWeber, GetResponse, MailerLite, GoHighLevel, Klaviyo, Drip and Sendy, plus a version for everything else.
Which websites and page builders does it work with?
WordPress, ClickFunnels, Kajabi, Shopify, Systeme.io, Webflow, Wix, Squarespace, Carrd and any page where you can add a line of code. For builders that block code (like Medium or Substack), use the simple embed, the countdown page link or a share image.
Can a timer really tick inside an Instagram post?
No app can put a live, ticking timer inside a social post, because the platform keeps its own copy of what you upload. So you get three things that work: countdown videos and GIFs that show the right time when you post, a daily post pack so each day's post is accurate, and a live countdown page for your bio link that's always exact.
What happens to my emails if I extend the deadline?
They update. Timers are drawn fresh each time an email is opened, so a change you make now shows in emails you sent last week.
Is the deadline real, or does it reset?
It's real. People coming from your emails can't get a fresh countdown by clearing their browser or switching devices, and the offer page really closes when time runs out.
Can I run several promotions, or a page of many deals?
Yes. Every promotion is its own campaign with its own deadline. You can even put many deals on one page, each with its own timer, and choose what happens to each one when it ends: grey it out, hide it, or move it to an "expired deals" section.
Can I use it for my clients? (Agencies)
Yes, with the Agency plan. The business plan is for your own offers only. The Agency plan adds commercial rights (use it for client work and charge for your services), a separate account for each client, white label, and client logins. Pick "For agencies, freelancers & consultants" in the pricing section.
What does "white label" mean?
It means you can present SureFire Deadlines to your clients as your own service. Your clients see your brand name, logo and color on their login page, their dashboard, the emails the app sends them and the countdown pages their buyers see, and our name isn't shown anywhere. You can name it whatever you like and include it in what you charge them.
Exactly what can I rebrand?
Your brand name, logo, main color, and the support email or help page your clients use. These show on your clients' branded login page, their dashboard (logo, colors, browser tab, help link), invitation and password emails, the built-in AI assistant, and the countdown pages their buyers see. You can also use your own web address, like app.youragency.com: add one DNS record, and your clients log in there and every timer, link and code you make for them uses it.
How do client accounts (sub-accounts) work?
Each client gets their own separate account inside yours, with their own campaigns, timer designs, leads, stats, email platform codes and social connections. You add clients on the Clients page and switch between them in one click. The Agency plan includes 25 client accounts.
Can I add more than 25 clients?
Yes. On the Clients page, click Add 25 clients any time: $27/month or $197/year if you pay monthly or yearly, or $297 one-time if you paid once. Add as many packs as you need. Monthly and annual packs can be removed later.
Do my clients have to log in?
No. You can run everything for them and just share results. If they want to see their own numbers, give them a branded login: view only (they see their stats and codes) or can edit. A client login only ever sees that one client's account, never your other clients or your agency account.
Can I resell SureFire Deadlines as my own software?
You can brand it as your service and charge your clients whatever you like for your work. What isn't included is selling the software itself as standalone subscriptions to the public (sometimes called "SaaS mode"). If that's something you need, tell us in the Founders Lab.
Can my VA or team help?
Yes. Invite them from the Team page as "Can edit" or "View only". They log in with their own details and never see your billing or API keys.
Need help? Ask Dash, the AI coach in the bottom corner of every page in the app. Still stuck? Click the help button on this page to send us your question. To report a bug or suggest an idea, use Founders Lab in the app's top menu.