Smart features: autopilot coach, deadline events (tags and webhooks), page lock, A/B deadline tests, smart end time and missed-it recovery

Open a campaign and click 🧠 Smart features. Each feature is one switch; turning one on never changes anything else.

Tell your other tools when things happen (deadline events). When someone's deadline starts, has a few hours left (24 by default), runs out without a sale, gets extended, or they buy, we tell your other tools within a minute, so "time ran out and they didn't buy" can start a follow-up sequence on its own.
Tags in your email platform (easiest): connect Kit, ActiveCampaign, Mailchimp, MailerLite or GetResponse once at the bottom of the Smart features page (paste its API key; Mailchimp and GetResponse also ask which audience or list), then tick Tag people in …. Tags look like sfd-spring-sale-expired , sfd-spring-sale-ending-soon , sfd-spring-sale-bought ; the page lists them. Start an automation in your platform with "tag is added". We only tag people who are already your subscribers, and only when we know their email (they came from your emails: the email timer or smart link carries it).
Webhook: paste a Zapier ("Webhooks by Zapier → Catch Hook"), Make ("Custom webhook"), Pabbly, n8n or GoHighLevel ("Inbound Webhook" workflow trigger) address. Each event is sent as JSON with the event name, the person's email, their deadline (in their time zone) and whether they bought. One-date campaigns also send "offer extended" and "offer ended". Every request is signed: the X-SureFire-Signature header is sha256= plus an HMAC-SHA256 of the body using the campaign's webhook secret.
Click Send a test to check it works. Recent events shows what was sent and any error; failed sends are retried for about an hour.
Autopilot coach. On by default. Every hour it looks at each live campaign and, when there's something worth doing, shows a tip at the top of the campaign page with a one-click button and emails you (at most every 12 hours). Examples: add a 24-hour "Extended!" encore when the deadline is under 48 hours away, send the last-chance email in the final 8 hours, sales slowed by half yesterday (write a mid-promo nudge), only a few limited spots left, lots of visits but no sales counted (add the thank-you page code), many email opens but few clicks, people missing their evergreen deadline (turn on recovery), enough people to test a shorter deadline, deadlines ending while people sleep (turn on smart end time), and the debrief when a promo ends. Nothing changes unless you click.
Page lock (evergreen). Only people who already have their own deadline (from your emails, smart link or sign-up webhook) can open the offer page. Anyone else (a shared link, a bookmark, a coupon site) is sent to the page you choose (your opt-in page is ideal), or your "offer closed" page, or sees a short message. Needs the website code on the offer page.
Test two deadline lengths (evergreen). Pick a test length; new people take turns between your usual length and the test length. The results show the share of each group that bought (counting only deadlines that have finished) and say in plain English which is winning and whether it could still be luck. Once a winner is clear (at least 30 finished deadlines in each group), click Use … for everyone.
Smart end time (evergreen, deadlines of a day or more). Each new deadline is moved later, by less than a day and never earlier, so it ends at the hour your buyers actually buy, in the person's own time zone when their browser told us (otherwise the campaign's). We learn that hour from your last sales (after 20 sales; only waking hours); until then deadlines end at 8 PM.
Missed-it recovery (evergreen). Some time after someone's deadline runs out without a sale (straight away, 12 hours, 1 day…), they get one second chance: a new countdown of 12 hours to 3 days. Every timer, page and smart link shows it; optionally the smart link sends them to a different page (a smaller offer or a payment plan). Your email platform gets the …-second-chance tag or event so it can send recovery emails (Write with AI → Missed-it recovery emails writes three). Once per person, ever. It only applies to deadlines that end after you switch it on.

Need help? Ask Dash, the AI coach in the bottom corner of every page in the app. Still stuck? Click the help button on this page to send us your question. To report a bug or suggest an idea, use Founders Lab in the app's top menu.